Author Marketing • Creative • Advertising

Your books deserve more than occasional marketing.

Smarter advertising. Stronger creative. A more intentional marketing strategy.

I'm Jay Vizcara, a marketing partner for authors who want to connect their social media, book advertising, and creative into a more consistent approach to reaching readers.

From the content your audience sees to the ads promoting your books, I help bring your marketing efforts together — so you can spend more time writing and less time trying to figure out what to do next.

Book a Discovery Call Explore the Work ↓

Let's talk about your books, your goals, and what's next for your marketing.

His Perfect Prey special edition hardback with silver-foiled details and custom sprayed edges

His Perfect Prey ebook cover displayed on a tablet

Chaining Beauty and Claiming Innocence special edition velvet omnibus hardbacks

The Challenge

Writing the book is one thing. Marketing it is another.

Between writing the next book, keeping readers engaged, planning launches, and managing advertising, marketing can quickly become another full-time job.

The challenge isn't always doing more. Sometimes it's knowing what deserves your attention, what your audience responds to, and how your different marketing efforts can work together.

Inconsistent visibility

Your books need a consistent presence, but creating content week after week can compete with the time you need to write.

Creative that stops working

Finding new angles, hooks, and ways to present a book takes more than repeatedly using the same creative.

Marketing without a clear direction

Social media, paid campaigns, and launches can become disconnected when they're not guided by a shared strategy.

Your marketing should have a direction — not just a posting schedule.

A More Connected Approach

Make every part of your marketing work toward a clearer goal.

I approach author marketing as a connected system. The content you publish, the creative you test, and the campaigns you run should all support your broader marketing priorities.

That means starting with your books, your readers, and your goals — then developing a practical plan for what to create, where to promote it, and how to evaluate what's working.

01
Understand
Start with your catalogue, readership, current marketing, and business goals. Identify the opportunities and challenges that deserve attention.
02
Create
Develop content, advertising concepts, hooks, and creative variations that reflect your books and the readers you're trying to reach.
03
Test and Refine
Review campaign performance and content insights, identify useful patterns, and make informed adjustments based on the available data.

Results depend on factors including the books, pricing, audience, advertising budget, retailer experience, and available tracking.

Ways We Can Work Together

Marketing support built around your books.

Whether you need a consistent social presence, more structured advertising, or a combination of both, the scope can be tailored to your catalogue and goals.

Social Media Management

Build a more consistent author presence with content designed around your books, your brand, and the readers you want to reach.

Monthly content strategy and planning
Social media graphics and carousel posts
Short-form reels using supplied footage, approved book assets, and selected original concepts
Captions, hooks, and calls to action
Scheduling and publishing to agreed platforms
Monthly performance reporting

From $500/month

20 content pieces per month: 8 reels and 12 posts.

Content volume, platforms, revisions, and production requirements are agreed before work begins. More extensive video production, original filming, community management, and additional scope may require a custom quote.

Discuss Social Media Management →

Book Advertising Management

Bring more structure to your paid book promotion with strategic campaign management, thoughtful creative testing, and ongoing performance review.

Initial account and campaign assessment
Meta Ads strategy and setup
Ad creative concepts, hooks, and variations
Campaign monitoring and optimization
Performance reporting
Recommendations based on available campaign data

Custom monthly retainer

Advertising spend is separate and paid directly by you to the advertising platform.

Discuss Book Advertising →

Author Growth Partnership

For authors who want their social media, creative, and paid advertising coordinated under one marketing direction.

Social media management
Book advertising management
Creative production for organic and paid channels
Coordinated campaign and launch planning
Monthly reporting and strategic recommendations

Custom monthly retainer

Designed around your publishing schedule, catalogue, marketing priorities, and available budget.

Explore a Combined Approach →

Selected Creative Work

Every book has its own hook. Finding it is part of the work.

Book advertising is more than putting a cover in front of an audience. Creative decisions influence how a story is introduced, which details are emphasized, and what might encourage a reader to learn more.

Explore selected creative examples and the thinking behind different approaches.

Have a book or campaign you'd like to talk through?

Book a Discovery Call

A Little About Me

A marketing partner who cares about the thinking behind the creative.

I'm Jay Vizcara. I work with authors who want to approach their marketing with more intention.

My work brings together creative development, social media management, and paid advertising. I enjoy the process of understanding a book, exploring the angles that could resonate with its intended readers, and developing marketing that has a clear purpose.

I believe authors deserve more than a stream of disconnected posts or campaigns that run without a plan. They deserve a thoughtful partner who understands their goals, communicates clearly, and uses available data to make better-informed decisions.

My approach combines creative thinking with structured testing, practical execution, and ongoing refinement.

The goal isn't to make marketing more complicated. It's to make it more intentional.

The Process

Clear expectations. Thoughtful execution. Ongoing improvement.

01
Discovery
We discuss your books, your current marketing, your priorities, and what you want to accomplish.
02
Strategy and Scope
We identify the services, deliverables, priorities, and reporting approach that fit your needs.
03
Creative and Execution
Once we agree on the scope and receive the necessary materials, we plan and produce the agreed work, coordinate approvals, and implement campaigns where applicable.
04
Review and Refine
We review the available results, communicate what we're learning, and identify practical next steps.

Three-month engagements are preferred for ongoing retainers, with flexible month-to-month arrangements available by agreement.

Investment

Flexible support, with a clear scope from the start.

Every author has a different catalogue, publishing schedule, and marketing setup. The right engagement depends on the work required and the goals we're working toward.